Very clear ideas

“Very clear ideas works!” - Richard Corbridge, Director of innovation, Boots UK

For a lot of people this is the starting point for getting clearer about what they’re doing. It’s also my core practice and I use it for everything from getting clear on my life’s work to deciding what to buy in the supermarket.

It starts from the idea that we always know more about what we need to do than we realise. We might not be able to find the words for it - might not be able to see it clearly right now - but some part of us knows. The clear ideas process is a reliable way to listen to that part that knows.

The process consists of a simple set of questions and a way of asking them that helps you explore, refine and accurately define what you need to do. You can read an introduction to it here. Or read about how Boots used it to set up a collaboration with Public Health England here.

If you’re committed to working in a way that’s purposeful, in a way that’s meaningful to you - or just working in a way that is focused and well-considered, then knowing how to clarify your ideas is vital. And the clear ideas process is a reliable way to do that.

If you’d like to work together to get clear on something, get in touch and we’ll make a plan. (You can find out about how I charge here.)

Or, if you’d like to get started by yourself, order a deck of very clear ideas cards below - and I’ll show you how to use them.

“How can something so simple, be so powerful and effective? I've read so many business and self empowerment books, but none come close to resonating with me with such clarity as Very Clear Ideas.” - Jon Smith, CEO, Pobble